As part of a capstone class for my marketing degree my classmates and I had to create a comprehensive marketing plan. For our project we were assigned to create a plan for a grant that the university was applying for through the Ford Motor Company.
The university has a satellite campus in Haiti and is actively working with the local Haitian community in Detroit to provide service to the country. Our plan intended to help the Haitian artists in Port-au-Prince to export their work into the United States for a more fair price. At the time I was just learning motion design and animation so I thrust myself fully into this project and the research, illustration, animation, and writing involved (the voiceover was done by a group member).